Global Chief Innovation Officer, UM
Chad Stoller is the head boss of the Lab and also managed a little league tournament district champion team. He started off at the Arnell Group, where he spent an eternity “powerbranding” before moving to Organic.com, where he created an emerging platforms practice. Onward and upward to BBDO, Chad started a digital strategy group. With over 25 years of brand building experience, Chad really knows his stuff. Really. Except when it comes to sports. He’s a Mets fan.
Director of Strategy
Say hello to Adam Simon. This entrepreneur is passionate about over-the-top television, and the potential for new kinds of contextual computing enabled by smartphones, wearables, and the Internet of things. Fresh out of NYU’s cutting-edge Interactive Telecommunications Program (ITP), he founded Socialbomb in 2008, and worked with the likes of HBO, Red Bull, Technicolor, and the BBC building breakthrough mobile social software. Adam joins the Lab bringing innovative-driven solutions and a love for exercise. He once rode a bike 500 miles across Alaska, from Fairbanks to Anchorage. No joke.
Director of Partnership
You can’t get more Jersey than Angel Mendoza. But don’t let the pretty face fool you. Born and bred right across the Hudson he holds a Bachelor’s degree from Monmouth University and an MBA from New York Institute of Technology. Early on he worked in business development for Digital Media Review (DMR). When he’s not managing projects, Angel is a workout-a-holic who loves to run. In fact, he ran three marathons (New York, Chicago, and Philly) in 2014 alone and has run a total of 13 marathons so far. Run Angel. Run.
Director of Client Services
Meet our resident Scuba diver, Ben Hone. He knows all about the future of media and technology and has an unhealthy obsession with Dan Dan Noodles. Ben manages client engagement for the IPG Media Lab. He has scoured the startup landscape to identify emerging companies that leverage creative technology to solve various business objectives. Ben educates and advises clients on virtual reality, augmented reality, artificial intelligence, and other innovation trends.
Manager, Physical Lab
A proud Astoria resident, Kevin is always on the lookout for new and emerging technologies. Whether it’s the Microsoft Hololens, Facebook Oculus Rift, HTC Vive, or Amazon Echo, if you need someone to run the demos and discuss the existing potential of those new gadgets, Kev is your guy!
From Shanghai to NYU, with an M.A. in media study, and a passion for puns is Richard Yao. You’ll find him in the Lab curating content and writing original prose. Before coming to the Lab this young wordsmith worked in audience research for CBS. Richard’s quick wit and unassuming demeanor make him exceptionally good at “Cards Against Humanity.”
Senior Associate, Partnership
Graduating from the University of Delaware with a B.S. in Marketing and love for all things technology, he started his career at Initiative getting schooled in the ways of broadcast television and digital media. Scott joined the Lab as our Partnership Scout, and if you want to know which companies are pushing the envelope in VR, AR, AI, or even burger flipping robots, Scott is your man. When he is not busy meeting with and vetting tech startups, you can find Scott skimboarding at the beach and listening to a few too many podcasts.
SVP, Intelligence Solution
Meet the queen of advertising, Kara Manatt. She hails from the south, earning her BA from Arkansas Tech University. Yearning for a change she moved to San Francisco to get her MA in Social Psychology. She then landed at Dynamic Logic doing advertising research, and absolutely loved it. She’s been in advertising ever since including a stop at Yahoo AdLabs before coming to IPG. When she’s not analyzing advertising effectiveness you’ll find this dog-lover hanging out with her 150lb, disabled Mastiff.
Senior Analyst, Intelligence Solutions
Jess is excited to begin her career at the IPG Media Lab where she continues her quest to understand the intricacies of human behavior. She has a BA in Behavioral Neuroscience from Colgate University and began her entrance into the media space as an intern at Chegg Inc. In the Lab, Jess does magic with numbers so that absolutely anyone can understand her research. She credits her success to once dressing up as a zipper for Halloween in elementary school.
Associate Director, Intelligence Solutions
Jonathan Jusczyk hails from Warwick, RI and graduated from Rensselaer Polytechnic Institute with a BS in Physics and Mathematics. This avid outdoorsman uses the latest technology to turn seemingly complex problems into simple solutions. He ran the Data Analytics team at Dynamic Logic before moving on to a research position at Millward Brown working in CrossMedia research for 7 years. When he’s not making things better in the Lab, you might find this NH state certified firefighter and wildland firefighter, doing wilderness rescue for lost or injured hikers or saving lives. All in a days work.
Research Analyst, Intelligence Solution
Meet Lena Phalen, research analyst extraordinaire and double bass player. She has mad quantitative and qualitative skills and she’s not afraid to use them. Passionate about data, technology and the great outdoors, Lena worked as a programmer and researcher for the Center for Elementary Math and Science Education (CEMSE) at The University of Chicago where she earned a BA in Public Policy. But don’t let her love for analytics and mathematical modeling fool you. When she’s not in the Lab, you’ll find her running around the city, hiking or climbing mountains. Yodelay-hee-hoo.
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