IPG Lab + Kiip Release Moments That Matter Study

IPG Lab and Kiip conducted a mobile engagement study that reveals that moments-based advertising increases purchase intent.

Using facial coding, biometrics and surveys, IPG Lab and Kiip set out to answer the following questions:

• Are moments of achievement really different than other moments?

• Should advertisers engage with consumers at these moments? And, if so, how?

• Do moments matter?