Messaging App LINE Shows Off Samsung Partnership at MWC 2014

Japanese messaging app LINE continues to show a knack for strategic alliances.  After making a splash at CES with its LG integration allowing you to chat with appliances, the company has an installation at Samsung’s developers pavilion at this year’s Mobile Wold Congress to display special features developed for Samsung mobile phones.

Watch a video of the Galaxy 3 Note demo below where users can split the screen and have LINE on the top half and a browser on the bottom half. You can then drag content from the browser directly into chat messages, or do the same with photos from your gallery.  Although the implementation is quite different, it has some similarity to Kik’s new URL browser, which allows you to find and share content from the mobile web.