Exploring the Effectiveness of Branded Content

Forbes partnered with IPG Media Lab to conduct a unique study to explore the effectiveness of long-form branded content. 2,259 participants were recruited from relevant sections of the Forbes website, given a webpage to experience, followed by a post-exposure survey to measure branding impact. Participating brands included Chrysler, Woodford Reserve, and Charles Schwab.

Download the full report here: Effectiveness of Branded Content.Forbes

For press inquiries or to receive a high res version of this report, please email daniel.friedman@mbww.com.