Fast Forward: Everything Brands Need To Know About Google 2017 I/O Event

May 19, 2017

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IPG Media Lab is where marketers and our agencies go to discover and learn about their future

IPG Media Lab Releases Outlook 2017

Lab Team
April 4, 2017

Check out our brand new 2017 Outlook here. Every year here at the IPG Media Lab, we round up the big ideas that excite us: emerging market trends, new technologies, […]

IPG Media Lab Matches Hershey With Vengo For An Innovative Take On Product Sampling
Case Study

Ansible And IPG Media Lab Launch NiroBot On Messenger To Introduce New Kia Model
Case Study

IPG Media Lab Brings Digitally-Enhanced Retail Experiences To NYX Flagship Store At Union Square
Case Study

Dunkin’ Donuts Tries Out Branded Selfie Lenses On Snapchat & Kik

June 2, 2017

Instagram Ads Can Now Link To Messenger Accounts And Bots

June 2, 2017

French Bank BNP Paribas Dives Into Virtual Reality With An App & A Pod

June 1, 2017

Microsoft Overhauls Skype In The Camera-Centric Mold Of Snapchat

June 1, 2017

Google Confirms “Preinstalled Ad-Filter” Is Coming To Chrome

June 1, 2017

Denny’s Embraces Conversational UI As It Launches Mobile Ordering Service

May 31, 2017

Samsung Announces More Live VR Content From UFC, X Games, And Live Nation

May 31, 2017

Bud Light Brings Back All-Star Team Campaign To Reach eSports Fans

May 31, 2017

Blippar Announces AR Ad Unit & Visual Search For Cars

May 25, 2017

Google Starts Tracking Retail Purchases For Online-To-Offline Attribution

May 25, 2017

Instagram Tests Direct Response Ad In Stories

May 25, 2017

Warby Parker’s New App May Stop Customers From Visiting Its Offline Competitors

May 24, 2017

Facebook Doubles Down On Video For More Ad Dollars

May 24, 2017

Pinterest Rolls Out Promoted Video Ads In Feeds and Search Results

May 24, 2017

IKEA’s New Smart Lighting Will Support Alexa, Google Assistant, And Siri

May 23, 2017

Pinterest Lens Now Supports Visual Search For Recipes

May 23, 2017

Twitter Launches Direct Message Card To Help Brands Promote Chatbots

May 23, 2017

Dish Integrates With Amazon Alexa For Hands-Free TV Control

May 22, 2017

Telegram Adds Apple Pay Support For Chatbot Payment

May 22, 2017

MLB Brings Popular “At Bat” App To Daydream VR

Lab Team
May 22, 2017

What Happened Major League Baseball (MLB) is bringing it popular At Bat app into VR for an immersive and interactive viewing experience for baseball fans. Soon to become available on […]

Google Unveils Daydream VR 2.0 With Chrome and Cast Support

May 19, 2017

Guinness Uses VR To Enhance Sampling Experiences At Tesco

May 19, 2017

Facebook Ramps Up Live Content With Weekly MLB Games

May 19, 2017

Amazon Debuts 4K TV With Fire TV OS And Alexa

May 17, 2017

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