Media Trial: The Art Of The Takeover

Lab Team
June 9, 2017

MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with Twitter today announced the results of […]

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Fast Forward: Everything Brands Need To Know About Google 2017 I/O Event

May 19, 2017

IPG Media Lab Releases Outlook 2017

Lab Team
April 4, 2017

Check out our brand new 2017 Outlook here. Every year here at the IPG Media Lab, we round up the big ideas that excite us: emerging market trends, new technologies, […]

IPG Media Lab Matches Hershey With Vengo For An Innovative Take On Product Sampling
Case Study

Ansible And IPG Media Lab Launch NiroBot On Messenger To Introduce New Kia Model
Case Study

IPG Media Lab Brings Digitally-Enhanced Retail Experiences To NYX Flagship Store At Union Square
Case Study

KLM Extends Customer Service Bot To Twitter And WeChat

June 9, 2017

L’Oreal Taps AR To Let You Try On 64 Red-Carpet Looks From Cannes

June 9, 2017

Amazon Allows Brands To Surface Video Content Via Alexa

June 8, 2017

Rémy Martin Develops HoloLens AR Experience To Promote High-End Champagne

June 8, 2017

Honda Teams Up Epix To Stream Movies To The Back Seats

June 8, 2017

BET Debuts Messenger Bot To Promote Branded Summer Festival

June 7, 2017

Snap Buys Placed To Improve Offline Ad Attribution

June 7, 2017

Walmart Trials Automated Grocery Pickup Kiosk At Oklahoma City Store

June 7, 2017

What To Expect From Apple’s 2017 WWDC Event

June 2, 2017

Dunkin’ Donuts Tries Out Branded Selfie Lenses On Snapchat & Kik

June 2, 2017

Instagram Ads Can Now Link To Messenger Accounts And Bots

June 2, 2017

French Bank BNP Paribas Dives Into Virtual Reality With An App & A Pod

June 1, 2017

Microsoft Overhauls Skype In The Camera-Centric Mold Of Snapchat

June 1, 2017

Google Confirms “Preinstalled Ad-Filter” Is Coming To Chrome

June 1, 2017

Denny’s Embraces Conversational UI As It Launches Mobile Ordering Service

May 31, 2017

Samsung Announces More Live VR Content From UFC, X Games, And Live Nation

May 31, 2017

Bud Light Brings Back All-Star Team Campaign To Reach eSports Fans

May 31, 2017

Blippar Announces AR Ad Unit & Visual Search For Cars

May 25, 2017

Google Starts Tracking Retail Purchases For Online-To-Offline Attribution

May 25, 2017

Instagram Tests Direct Response Ad In Stories

May 25, 2017

Warby Parker’s New App May Stop Customers From Visiting Its Offline Competitors

May 24, 2017

Facebook Doubles Down On Video For More Ad Dollars

May 24, 2017

Pinterest Rolls Out Promoted Video Ads In Feeds and Search Results

May 24, 2017

IKEA’s New Smart Lighting Will Support Alexa, Google Assistant, And Siri

May 23, 2017

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