Tag Archives: Marketing

What Is A CMTO, And Why Is It Important?

August 22, 2014
www.forbes.com

Mobile And Social See Digital Ad Spending Increases

May 30, 2013
emarketer.com

Oreo Blackout Ad Was Only the Beginning

February 19, 2013

The State of the 2012 Election — Mobile Politics | Pew Research Center’s Internet & American Life Project

October 9, 2012
pewinternet.org

Instagram Users Drawn to Sharpie | Simply Measured

October 5, 2012
simplymeasured.com

Microsoft to Open Marketing Lab in San Francisco

September 18, 2012
adweek.com

Daily Deals coming to your Car

August 8, 2012
m.wired.com

Dollar Shave Club Enters Razor Wars – WSJ.com

April 12, 2012
online.wsj.com

Still think social media is a fad?

Devora
August 20, 2009

When clients visit the Lab, they always want to know:  But what does social media mean to me? And ultimately, they want what Cuba Gooding Jr.’s character asks of Jerry […]

Recession marketing gets obnoxious

IPGLab
April 13, 2009

Things are taking a turn for the worse.  No, I’m not talking about the economy; I’m talking about the marketing about the economy. As is often the case, it starts […]

Six hot media trends in 2009

Devora
February 17, 2009

Each year the IPG Emerging Media Lab issues its picks for the top trends in emerging media. Particularly for marketers, its an easy, painless way to get a finger on […]

Kindle illuminates Amazon

IPGLab
February 14, 2009

When the Kindle first came out, there were many of us that wondered if yet another device would capture the public’s eye in a year or so full of “gadgets.” […]