Tag Archives: Marketing

What Is A CMTO, And Why Is It Important?

August 22, 2014

Mobile And Social See Digital Ad Spending Increases

May 30, 2013

Oreo Blackout Ad Was Only the Beginning

February 19, 2013

The State of the 2012 Election — Mobile Politics | Pew Research Center’s Internet & American Life Project

October 9, 2012

Instagram Users Drawn to Sharpie | Simply Measured

October 5, 2012

Microsoft to Open Marketing Lab in San Francisco

September 18, 2012

Daily Deals coming to your Car

August 8, 2012

Dollar Shave Club Enters Razor Wars – WSJ.com

April 12, 2012

Still think social media is a fad?

August 20, 2009

When clients visit the Lab, they always want to know:  But what does social media mean to me? And ultimately, they want what Cuba Gooding Jr.’s character asks of Jerry […]

Recession marketing gets obnoxious

April 13, 2009

Things are taking a turn for the worse.  No, I’m not talking about the economy; I’m talking about the marketing about the economy. As is often the case, it starts […]

Six hot media trends in 2009

February 17, 2009

Each year the IPG Emerging Media Lab issues its picks for the top trends in emerging media. Particularly for marketers, its an easy, painless way to get a finger on […]

Kindle illuminates Amazon

February 14, 2009

When the Kindle first came out, there were many of us that wondered if yet another device would capture the public’s eye in a year or so full of “gadgets.” […]