Tag Archives: lori h schwartz

“TV of Tomorrow” gains traction

IPGLab
March 8, 2010

Last week Tracy Swedlow’s  annual “TV of Tomorrow” Conference was held in San Francisco where the “who’s who” of Interactive television gathered to discuss the future of television from broadcast […]

Priming the Pump for Broadcast

IPGLab
February 1, 2010

This year’s Grammy awards recently demonstrated an exciting concept for a number of other award franchises (Oscars, Tonys, Emmys and on and on); that the “award show” is not dead […]

2009: To paraphrase Colbert, we called it.

IPGLab
December 5, 2009

This has been a big year of growth and change for the Lab. We’ve enjoyed the insight from our new president, John Ross, who is leading our retail practice (focused […]

New media solutions for new mamas

Devora
November 4, 2009

For those who know Lab Director Lori Schwartz, it’s not a shock that she’d bring her love of emerging media home with her. Lori’s been an evangelist of advanced TV […]

What will be heir to the Twitter throne?

Devora
September 23, 2009

(Originally published in iMedia Connection) There is no easy answer to the question, What will be the next Twitter? Yesterday, it was Friendster and then MySpace; today we are hooked […]

At the Emmys: Fear and praise of new media

IPGLab
September 21, 2009

The Emmys came and went Sunday with a bit more bang, sex appeal, and just plan show biz than previous years.  There were no long political speeches or streaking or […]

Emmys acknowledge role of digital platforms

IPGLab
September 8, 2009

This year I sat in on the blue ribbon panel for judging the final winners of 2009 Emmy Awards for Creative Achievement in Interactive Media for Fiction and Non-Fiction.  As […]

Fox finds new, savvy uses for Twitter

IPGLab
August 31, 2009

Yet another cute Twitter name for leveraging the micro-blogging solution has emerged this week with Fox’s “Tweet-peats” which refers to the behind the scenes tweets on about certain Fox  shows […]

Yet another Silver “man” lining

IPGLab
July 27, 2009

The departure of Ben Silverman from NBC has stirred up a lot of news chatter that this hammers yet another nail in the coffin of the traditional production company. As […]

Why Twitter has not jumped the shark

IPGLab
June 10, 2009

If I had a nickel for everytime someone asked me What is hot right now? I’d be twittering off my yacht in the Côte d’Azur. In a recent meeting with […]

When did you first hear about Twitter?

Devora
March 20, 2009

This week was a big week for the Lab. Not only did Google announce a new feature for Gmail that finally cracks the code on un-sending emails that were a […]

“Over-the-top” is the new black

IPGLab
March 17, 2009

Recently I attended the TV of Tomorrow Conference which focuses on understanding how the interactive multiplatform television industry is structured. It also looks at the emerging business models in this […]

Afternoon in the Life of A Battlestar Fan

IPGLab
March 3, 2009

1)    I turn on the Tivo and select the latest episode.  I have saved the Friday night broadcast viewing for Saturday afternoon…when I have time to savor it. 2)    I […]

Kindle illuminates Amazon

IPGLab
February 14, 2009

When the Kindle first came out, there were many of us that wondered if yet another device would capture the public’s eye in a year or so full of “gadgets.” […]

Kutcher a ‘katalyst’ for innovation

IPGLab
February 6, 2009

Asthon Kutcher is up to it again with a new web series airing on Facebook’s FunSpace application. The app comes complete with an “On Demand” interface with access to Funspace’s […]