Tag Archives: initiative

Report: Recession changes everything

Devora
June 22, 2009

A new report by Initiative finds that shifts in the economic climate have created permanent shifts in consumer behavior. The report “Game Changer” provides marketers with insight on how brands […]

Recession marketing gets obnoxious

IPGLab
April 13, 2009

Things are taking a turn for the worse.  No, I’m not talking about the economy; I’m talking about the marketing about the economy. As is often the case, it starts […]