Tag Archives: Brian Monahan

Online video ads get more attention

June 1, 2011

YuMe and IPG Media Lab, recently partnered on a research project to track relative attention level to video advertising in a lean forward PC experience vs. a lean back TV […]

Brian Monahan predicts digital things

May 22, 2011

What’s in store for digital in 2011? Brian Monahan, EVP, Managing Partner, IPG Media Lab offers his prediction in an interview for Ad Vision—a month long video series produced by Microsoft Advertising.  Brian was […]

When all the world’s a screen

April 15, 2011

One the most dramatic areas of media innovation is in digital out of home space.  The Lab appeared earlier this week at Mediapost’s DOOH Forum in New York to showcase […]

Serendipity Happens

April 8, 2011

As consumers increasingly personalize their media consumption there is no shortage of hand wringing about the implications from lack of shared cultural experiences.  Particularly in news, there is concern that […]

Future of advertising with Brian Monahan

April 4, 2011

Brian Monahan, EVP, Managing Partner at the NAA mediaXchange 2011, in Dallas, TX. To view the full video CLICK HERE

API-enabled ads pack more punch

March 28, 2011

The history of storytelling is as much about technology as it is about narrative. As humans have transitioned from the earliest cave scratches to the newest highly interactive digital experiences, the […]

Predicting Peak Media

March 3, 2011

At the IPG Media Lab one of the things we track intensely is the ways in which consumers adopt new media technology into their lives.  As consumers have more options […]

Round up of coolest apps from Appnation

September 13, 2010

Check out a compilation of the coolest apps featured at this month’s Appnation conference in San Francisco. Including commentary from IPG Lab’s Managing Partner, Brian Monahan.

Data is the new black….cyan, magenta, and yellow

August 8, 2010

Historically, ads have been closed systems. The information contained in the ad itself is fixed. Most of the interactivity in digital ads to date has been limited to the ability […]

A futurist’s take on hyper collaboration

July 8, 2010

I took advantage of a summer vacation to read Vernor Vinge’s Rainbow’s End.  Rainbow’s End recently won the Hugo Award for science fiction literature.  Like any good hard SciFi book, […]

Innovative campaigns from Cannes

June 27, 2010

This week the advertising industry descended upon the French coastal city of Cannes for the Cannes Lions Advertising Festival. For a complete list of winners, click here, or check out […]

API driven creativity

June 7, 2010

There is a new school of advertising creativity that paints with data and sculpts with APIs. Storytellers are learning to apply dynamic personalized data to enhance the narrative itself, not […]