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IPG Media Lab + Forbes Evaluate The Current State of Branded Content

Lab Team
September 23, 2016

Longer Form Branded Content Drives Purchase Consideration Among Millennials Click here to download the full report. According to our new quantitative study, “Storytelling: The Current State of Branded Content,” conducted in […]

Oculus VR - iStock_000068946775_Medium

NYC AdWeek 2016: Circa Plans to Create Weekly Ad-Supported VR Spots

September 29, 2016

Kik Chat bots

Kik Introduces Concierge Bots That Chime In To Help You Shop

September 29, 2016

Customers at tables and waitress in busy restaurant interior

Union Square Hospitality Group Transforms Its Restaurant Experience With Apple Watch

September 29, 2016

Still life. pour or whiskey in to glass.

Johnnie Walker Would Like To Chat With You About Whiskey

September 28, 2016

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Salesforce Launches Commerce Cloud With Apple Pay And “Einstein” Integration

September 28, 2016

On Air warning message

Periscope Introduces VIP Program To Give Popular Broadcasters A Boost

September 28, 2016

Kiev, Ukraine - June 27, 2014: Woman looking on Facebook application login page on modern white Apple iPad Air, which is designed and developed by Apple inc. and was released on November 1, 2013.

NYC AdWeek 2016: Facebook Hits 4 Million Advertisers, Adds Two New Features To Canvas Ads

September 27, 2016

Brasilia, Brazil - August 30, 2008: Classic Campbell's Condensed Soup Can registered on a red background. Produced in 1962 by the american artist Andy Warhol, the art that illustrates the can became famous worldwide as a Pop Art Icon.

NYC AdWeek 2016: The Weather Company Gears Up For Watson-Powered Cognitive Ads

September 27, 2016

Cali, Colombia - May 21h, 2013: AOL website on a computer screen. AOL's business spans online content, products and services for consumers, publishers and advertisers.

American Family Insurance Works With AOL For VR Series And 360 Video Ads

September 27, 2016

Man holding iPhone 6 with Google on the screen

NYC AdWeek 2016: Google Unleashes Four Major Additions To Its Ad Network

September 26, 2016

Close up hand woman using navigation or gps on mobile smartphone. Blurred car interior background. Viewing location map in network via smartphone during road trip

NYC AdWeek 2016: Waze Launches Native Ads

September 26, 2016

Conceptual image about human hearing

Apple To Add “Spoken Editions” Of Publishers’ Content To iTunes

September 26, 2016

Snapchat Lab on Ipad

How Brands Can Better Utilize Snapchat’s Snapcodes And Influencers

September 23, 2016

Barcelona, Spain - March 27, 2015: Hermes shop located on Passeig de Gracia, one of the most expensive streets in Europe.

Hermès Launches Pop-Up Laundromat To Attract Luxury Shoppers

September 23, 2016

KIEV, UKRAINE - MAY 30, 2014: Person holding a brand new Apple iPhone 5S with Twitter profile on the screen. Twitter is a social media online service for microblogging and networking, founded in March 21, 2006.

Twitter Helps Advertisers Convert App Install Ads Into Native Ads

September 23, 2016

Microphone in front of American flag

Facebook And YouTube Join The Livestream War Over Presidential Debates

September 22, 2016

Martine-Jarlgaard-London-SS17

British Fashion Brand Uses HoloLens To Showcase New Collection

September 22, 2016

LAB+Thinknear Infographic cover - Screen Shot 2016-09-16 at 4.24.40 PM

IPG Media Lab + Thinknear Release Infographic – Harnessing the Power of Location

September 22, 2016

Smartphone chat notifications concept

TGI Fridays And Beverage Brand Dirty Lemon Embracing Conversational Commerce

September 21, 2016

Kiev, Ukraine - June 27, 2014: Person holding a brand new Apple iPhone 5S with Twitter app login page on the screen. Twitter is a social media online service for microblogging and networking, founded in March 21, 2006.

Twitter Partners With Bloomberg To Livestream Presidential Debates

September 21, 2016

Johor, Malaysia - May 06, 2014: Google website on smartphone screen. Google Inc. is an American multinational corporation specializing in Internet-related services and products, May 06, 2014 in Johor, Malaysia.

Google Releases Allo Messaging App With Text-Based Digital Assistant

September 21, 2016

Fandango in iMessage - Screen Shot 2016-09-20 at 5.38.22 PM

Fandango Starts Selling Tickets On Facebook & iMessage, Soon On Snapchat

September 20, 2016

Johor, Malaysia - May 06, 2014: Facebook page on smart phone and notebook screen. Facebook is the world’s largest social network, May 06, 2014 in Johor, Malaysia.

Facebook Helps Retailers Sync Ads With Local Inventory

September 20, 2016

KIEV, UKRAINE - MAY 30, 2014: Person holding a brand new Apple iPhone 5S with Twitter profile on the screen. Twitter is a social media online service for microblogging and networking, founded in March 21, 2006.

How To Use Twitter’s New Character Limit Rule For Promoted Tweets

September 20, 2016