Blog

IPG Media Lab Presents: Viewability Presentation & Panel – May 2016

Lab Team
July 6, 2016

On May 4, 2016, the research team of IPG Media Lab brought their Viewability Roadshow presentation to the IPG Mediabrands HQ in New York City. Here is the highlight recap […]

New York, NY, USA - December 21, 2015: A large crowd of shoppers and tourists in Herald Square near Macy’s in New York City.

Macy’s Taps IBM’s Watson To Build Shopping Assistant Chatbot

July 22, 2016

Beijing, China - March 27th, 2013: tourists in front of Sephora store at famous Qianmen Dajie pedestrian commercial street

Sephora Improves Mobile Shopping With Tinder-Inspired Feature

July 22, 2016

tequila , lime and salt on wooden table

Patrón Develops Alexa Skill To Dispense Cocktail Recipes

July 22, 2016

On Air warning message

Facebook Updates Live Video While Seeking Content Diversity

July 21, 2016

woman with headphones

Spotify Goes Programmatic, Allows Playlist-Based, Real-Time Targeting

July 21, 2016

Snapchat

Why Warby Parker Is Selling Exclusive Sunglasses On Snapchat

July 21, 2016

Jaguar Devises Winning VR Experience At Wimbledon

Jaguar Devises Winning VR Experience At Wimbledon

July 20, 2016

Scoring the winning points at a basketball game , motion blur

Twitter Scores Original Live Video Content From NBA

July 20, 2016

Man holding iPhone 6 with Google on the screen

Google Speeds Up Ads And Landing Pages On Mobile With Extended AMP Support

July 20, 2016

Pokemon Go

Pokémon Go To Launch In Japan With McDonald’s As Sponsored Gym Locations

July 19, 2016

Various sugary candy in a glass jar

Trolli Creates Facebook Chatbot That Engages Users With Mini-Games

July 19, 2016

Snapchat Lab on Ipad

Snapchat Adds “Suggest Account” And Develops Ad Product Powered By Image Recognition

July 19, 2016

Melbourne, Australia - May 23, 2016: Close-up view of Google apps on an Android smartphone, including Chrome, Gmail, Maps.

Google Maps Shows You What You Can Buy At Local Stores

July 18, 2016

Facebook Mobile - iStock_000043350944_Medium

Facebook Updates App-Install Ads With Behavioral Targeting

July 18, 2016

Ann Arbor, Michigan, United States - June 21, 2013: Zipcar, with cars available at locations such as the one shown here on June 21, 2013, was purchased by Avis in January 2013.

Zipcar Teams Up With Wrapify To Track Ad Impressions On Its Cars

July 18, 2016

Keyboard with the word Block Ads on red button.

Network-Level Ad Blocker Shine Wants Brands To Pay For Whitelisting Ads

July 15, 2016

Twitter Logo on a laptop screen

Twitter Opens Gnip’s Audience API To Offer Brands More Data

July 15, 2016

Facebook iPad login - iStock_000019956688_Medium

Facebook Updates Graph API With Brand-Friendly Features

July 15, 2016

STUTTGART - SEPTEMBER 23: Woman receiving a parcel by Amazon.com delivered by the mailman in front of her flat on September  23, 2012 in Stuttgart, Germany. Amazon.com is delivering thousands of parcels every day to German households.

Amazon Had A Great Prime Day With Voice-Ordering Via Alexa Popular Among Shoppers

July 14, 2016

Couple Connecting Television Channel Through Wifi On Digital Tablet

ABC Relaunches OTT Streaming Service With Back Catalogue And New Content

July 14, 2016

Fast Forward: Pokémon Go Brings AR to Mass Market – What Brands Can Do

Lab Team
July 14, 2016

Your guide to tech-driven changes in the media landscape by IPG Media Lab. A fast read for you and a forward for your clients and team. The highlights: • Pokémon […]

Google Showcase Shopping Ads

Google Launches “Shopping Showcase” Ads & Hotel Smart Filters

July 13, 2016

Indianapolis, US - April 5, 2016: Whole Foods Market, America's Healthiest Grocery Store I

Here Come The Pizza Hut And Whole Foods Chatbots

July 13, 2016

CHIANGMAI,THAILAND - APRIL 4, 2015: Twitter is an online social networking and microblogging service that enables users to send and read "tweets", limited to 140 characters.

Twitter Adds Bloomberg TV Shows To Its Live-Streaming Lineup

July 13, 2016

PD16_SlashPrimeDay_en_1500x375_day7

News Roundup: Amazon Prime Day Is Here Again

July 12, 2016