Blog

IPG Media Lab Matches Hershey With Vengo For An Innovative Take On Product Sampling
Case Study

Ansible And IPG Media Lab Launch NiroBot On Messenger To Introduce New Kia Model
Case Study

IPG Media Lab Brings Digitally-Enhanced Retail Experiences To NYX Flagship Store At Union Square
Case Study

Google Taps NBA For Original VR Show, Debuts Its First VR Series

February 24, 2017

How Hyatt Leverages Snapchat Spectacles For Branded Content From Employee POVs

February 24, 2017

Shine Pivots From Network-Level Ad-Blocking To Ad-Filtering

February 24, 2017

Viber Partners With Macy’s And Rakuten To Bring Shopping Into Chat App

Lab Team
February 23, 2017

What Happened Messaging app Viber, which enjoys 260 million monthly active users worldwide, announced the launch of a new in-chat Instant Shopping feature that will integrate ecommerce features directly into […]

Facebook Launches Mid-Roll Ads In Live Videos, Start Testing In Non-Live Videos

February 23, 2017

Pandora To Launch Dynamic Audio Ads and Sequential Messaging

February 23, 2017

AT&T Plans Nationwide Debut Of IoT Network By Mid-2017

February 22, 2017

Ford Wants To Take You On A VR Ride Through Paris

Lab Team
February 22, 2017

What Happened Ford is set to remake a 1976 short film “C’etait un Rendez-Vous” into a VR experience. Working with Claude Lelouch, the noted French filmmaker who helmed the original […]

Oreo To Sponsor IMDb’s Oscars Live Streaming Party

February 22, 2017

1-800 Flowers Tests Concierge Chatbot Powered By IBM’s Watson

February 21, 2017

Snapchat Spectacles Now Widely Available Via Online Shop

February 21, 2017

Facebook Brings Snapchat Stories Clone To WhatsApp

February 21, 2017

U.K. Hospital Creates VR Experience To Prepare Kids For MRI Scans

February 17, 2017

Facebook Messenger Updates Platform Policies To Allow Unprompted Messages

February 17, 2017

YouTube To End 30-Second Unskippable Ads Next Year

February 17, 2017

Google Home Adds Shopping Capabilities To Take On Amazon’s Alexa

Lab Team
February 16, 2017

What Happened The competition between virtual assistants heats up again as Google adds ecommerce functions to Google Home, allowing users to buy products via voice from select Google Express partners, […]

IBM Partners With Visa To Make Its Waston IoT Platform Commerce-Ready

February 16, 2017

HBO Launches Campaign On Whisper To Turn Secrets Into Branded Content

February 16, 2017

Media Trial Report: MAGNA and IPG Media Lab Turbocharge Skippable Pre-Roll Campaign

Lab Team
February 15, 2017

MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, its creative technology arm, today announced the results of a scientific media trial that analyzed audience […]

Jaguar Partners With Shell To Launch In-Car Payment App At U.K. Gas Stations

February 15, 2017

Wells Fargo Is Developing A Voice Payments Service

February 15, 2017

Taco Bell Rings Wedding Bells For Its Next Live Streaming Event

February 15, 2017

Facebook Announced Free Video App For Apple TV And Amazon Fire TV

February 14, 2017

Snuggle Turns To User-Generated Videos For Valentine’s Day Campaign

February 14, 2017

Rebecca Minkoff Debuts Handbags That Unlock Access To Fashion Show

February 14, 2017