The IPG Media Lab helps startups and media companies monetize their audiences. By leveraging the power of the Mediabrands network, Velociter offers media industry expertise that helps companies productize offerings while enhancing their knowledge of the advertising marketplace.

Velociter operates in two ways. With the Velociter Investment Program, Mediabrands takes equity participation in exchange for consulting services. In 2013 Velociter will kick off the Velociter Media Fund, which essentially pools client media investments into an innovation fund. To learn more about participating in the Velociter Media Fund, please contact the Velociter management team here.