The Lab’s single focus is to find new ways to solve problems by applying the latest technology to marketing challenges through custom-tailored, client-led experiments. We start with talking to our clients and identifying their challenges, and then determine how to use emerging technology to solve that problem. We find successful solutions that are then implemented into the real world and utilized for all to see.
So what exactly is “The Lab” and what do we do? Our team is comprised of marketers, engineers, and creative talents who are tasked with creating new solutions every day. There is never a dull moment. More specifically, our work consists of the following:
We are contracted directly by brands as an innovation consultancy. Yeah, we said that. But seriously, from projects, to workshops to strategy, we are there, in the trenches with great brands.
We work with various Mediabrands and IPG agencies to help them enhance their offerings.
From CES to Comic-con, we are there, to understand what is new and how we can work with it. Working directly with manufacturers and engineers allows us to better understand a product, its roadmap, and how it can be used to solve our clients’ challenges.
We work with the leading publishers and content providers on monetization and new offering strategies.
Everyday we scour for news and share our best discoveries via editorial and video. We also deliver custom publishing products for our clients and premium subscribers.
To learn more about the Lab, contact us here.