It’s not exactly Christmas, but it’s pretty exciting when every day you come to work and do something totally new.

The Lab's single focus is to find new ways to solve problems by applying the latest technology to marketing challenges through custom-tailored, client-led experiments. We start with talking to our clients and identifying their challenges, and then determine how to use emerging technology to solve that problem. We find successful solutions that are then implemented into the real world and utilized for all to see. (more…)

100 W 33rd St 9th floor
New York, NY 10001
Phone/ +1 646 681 2130
Fax/ +1 212 883 4777

653 Front St
San Francisco, CA 94111
Phone/ +1 212 883 4751
Fax/ +1 212 883 4777



Our Team

Virtual Lab

The Virtual Lab is the industry’s deepest directory and knowledge base of current and future digital media solutions. (more…)


The IPG Media Lab helps startups and media companies monetize their audiences. (more…)

Magna Intelligence

MAGNAGLOBAL is the strategic global media unit of Interpublic Group, driving forecasts, insights and negotiation strategy across all media channels. (more…)