Lowe’s Uses VR To Teach Customers How To Tile A Bathroom Wall
Home improvement brand Lowe’s is leveraging VR experience to offer customers a hands-on practice of tiling a bathroom wall. The company is currently running this VR learning initiative, dubbed “the Holoroom How To experience,” at select store locations in Boston and Canada, where a customer enters a virtual room, put on an HTC Vive headset, and uses the Vive controller to simulate mixing mortar and placing tile. Lowe’s says it is planning to offer a broader range of tutorials in more stores to help boost Millennial consumers’ confidence in taking on DIY home improvement projects.
What Brands Need To Do
VR can be a powerful learning tool for educating customers and for demonstrating new products. According to Lowe’s, customers in a trial run scored a 36% better recall on how to complete the tiling project when compared to those who watched a tutorial video on YouTube. This initiative also goes beyond simple 360-degree video content to engage customers with an interactive experience, which more brands should start doing if they wish to fully explore the potential of VR
How We Can Help
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Source: CNN Money
Header image courtesy of Lowe’s press release