What Happened
Apple announced Search Ads in the App Store at this year’s WWDC event, and now the Cupertino-based company is ready to release this much-anticipated ad product which will appear at the top of the App Store’s search results based on search relevancy and keyword bidding. iOS developers can sign up and start planning search ads for their apps starting today, but the ads won’t appear in the App Store until October 5th. Apple is also giving developers a $100 credit for Search Ads.
What Brands Should Do
Apple announced at its iPhone event earlier this month that more than 140 billion apps have been downloaded from its App Store, up 10 billion since June. In order to stand out in the over 2 million apps currently available in the App Store, brands seeking to engage mobile users via a branded app should consider buying Search Ads to give distribution a boost.
Source: MacStories
