What Happened
LinkedIn has added conversion tracking to its Sponsored Content and Text Ads. With this new feature, LinkedIn advertisers can now measure how many leads, sign-ups, and purchases are generated from specific ad units and campaigns. Marketers simply need to add a piece of code called LinkedIn Insight Tag to their websites to enable this tracking feature.
What Brands Need To Do
If your brand advertises or is considering buying ads on LinkedIn to reach its network of professionals, this addition should come as welcome news as it improves the attribution measurement of LinkedIn ads, granting marketers the ability to judge their campaign performance and adjust campaign budgets accordingly.
Source: AdWeek
