IPG Media Lab Presents: Viewability Presentation & Panel – May 2016
On May 4, 2016, the research team of IPG Media Lab brought their Viewability Roadshow presentation to the IPG Mediabrands HQ in New York City. Here is the highlight recap of that informative presentation led by Kara Manatt, V.P. of Consumer Strategy at the Lab, and Kiril Tsemekhman from Integral Ad Science, a partner in this joint study, as well as a vibrant panel discussion featuring industry insiders and experts that followed.
To read the report of this large-scale study on viewability standards, please click here.