What Happened
Google has released a free version of its reporting and data visualization tool, Google Data Studio 360, for U.S. users. The free version, simply dubbed Google Data Studio, allows users to create up to five reports to visualize data from AdWords, Google Analytics, YouTube, BigQuery, Attribution 360, and Google Sheets for comprehensive reporting. You can access the new product at datastudio.google.com.
What Brands Need To Do
This new tool should give marketers and local businesses a useful tool to track their site traffic or measure their ad campaigns on Google properties. If they find the data visualization helpful for gaining audience insights or measuring campaign performance, they may even consider paying for the Google Data Studio 360 to access the advanced features.
Source: Marketing Land
