What Happened
Instagram continues to make its platform more brand-friendly, now offering brand marketers more detailed analytics beyond “likes” and number of followers. The photo- and video-sharing social network has started testing a new analytics product called Insights that dives into granular details of followers and posts. Follower data includes a demographic breakdown by age, gender, and location, as well as follower activity by hour, and Top Posts will sort all posts published within a week or a month by impressions to let social marketers easily identify the best-performing posts of that time period.
What Brands Need To Do
By introducing detailed analytics to its platform, Instagram allows brand marketers to better understand their audience and to learn how to engage with them more effectively based on the data. If your brand is on Instagram, you should definitely explore the data analytics when it becomes available to gain some insights that can help improve your brand’s social strategy.
Source: Marketing Land
