What Happened
Publishing giant Time Inc. announced at its NewFronts event on Thursday that it will launch a free, ad-supported video streaming service. The content will mainly come from two of its subsidiaries People Magazine and Entertainment Weekly, which are slated to produce more than 100 hours of original programming and a library of more than 50 hours of content.
Why Brands Should Care
Since many SVOD services such as Netflix and Amazon Prime Video are not ad-supported, the majority of those viewers are not reachable by traditional means of advertising, save for product placement. Therefore, brands should pay attention to the new ad-supported streaming services that have been popping up, and work with the content creators to reach the audience they are after.
To read more on how brands can deal with TV’s shift toward streaming platforms, please check out the Appified TV section in our Outlook 2016.
Source: AdWeek
