What Happened
Spotify is bringing its full-screen desktop display ads to mobile in an attempt to grab more attention of mobile users. Starting today, the music streaming service is offering a new mobile ad unit dubbed Overlay Mobile, which allows advertisers to buy display ads for both iOS and Android mobile devices. Spotify says this new ad unit provides 100% viewability, as it serves as the “welcome back” ad and only appears when a user has the app open.
What Brands Need To Do
This new mobile ad product shows that Spotify is following its audience, as 65% of global streams are now on mobile devices. The streaming service shared earlier today that it now has 30 million paying subscribers out of a total of over 75 million active users, which leaves around 45 million Spotify users on the ad-supported free tier. If your brand wants to reach those Spotify listeners on mobile, this new ad unit should provide an effective way to do so.
Source: AdWeek
Header image courtesy of Spotify for Brands
