What Happened
Snapchat has sold out the ad spots in its Live Story for the upcoming Super Bowl, with Marriott, Budweiser, Pepsi, and Amazon on board as sponsors. Video ads from these sponsors will run amid the Super Bowl Live Story, which gains its content from a content partnership that Snapchat inked with the NFL in September. As part of the deal, the ad revenue will be split between the NFL and Snapchat, who missed out on last year’s Super Bowl when it sought a single brand to sponsor its Live Story for $1.77 million.
What Brands Need To Do
Through this NFL deal, Snapchat shows it is getting serious on buffing up its content offerings and turning its vast user base into a monetizable audience. For brands that wish to reach young millennials and centennials, Snapchat is a platform that should be taken into consideration. Besides Live Stories, brands can engage with Snapchat users by posting their own content or purchasing video ads in its Discover channels.
Source: Digiday
