IPG Media Lab + DIRECTV: Annual Survey Of The American Football Consumer
Live sports broadcasting is arguably the last bastion for live TV viewing. and NFL Football accounts for 1/3 of sports viewing. IPG Media Lab and DIRECTV partnered on an annual “Survey of the American Football Consumer,” which is designed to measure the following:
- The NFL Viewing Experience
- NFL Fans’ Passion for the Game
- Consumption Habits of NFL Fans
- Brand Relevance to NFL Audiences
To learn more on how to fully connect with American football fans, download and read our survey report here, or read the slides below.