IPG Media Lab + DIRECTV: Annual Survey Of The American Football Consumer

By Lab Team September 8, 2015

Click here to download our survey report.

Live sports broadcasting is arguably the last bastion for live TV viewing. and NFL Football accounts for 1/3 of sports viewing. IPG Media Lab and DIRECTV partnered on an annual “Survey of the American Football Consumer,” which is designed to measure the following:

  • The NFL Viewing Experience
  • NFL Fans’ Passion for the Game
  • Consumption Habits of NFL Fans
  • Brand Relevance to NFL Audiences

To learn more on how to fully connect with American football fans, download and read our survey report here, or read the slides below.

 

 

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