What Happened:
GoPro continues its transition from a camera manufacturer to a media brand with the launch of its GoPro Licensing content platform, which grants marketers and brands alike access to high-quality videos produced by GoPro, professional athletes, and GoPro users, with licensing fees starting at $1,000 apiece.
What Brands Should Do:
For brands seeking video content for promotional or marketing purposes, but lacking the resources to actually produce the content themselves, this new platform offered by GoPro could provide a nice shortcut for quality stock video content. Moreover, brands also can learn a thing or two from GoPro’s ongoing transition and try to monetize the user-generated-content to increase revenue as well as to elevate brand equity.
Source: TechCrunch
