Facebook To Enable Easy Social Listening For Marketers

Read original story on: Re/code

Facebook is looking to help advertisers better understand what people are talking about with a new “Topic Data” social listening tool. It mines Facebook posts for keywords and phrases for insights into how users feel about a particular brand, event, or subject. The social media giant claims that all information used for topic data will be anonymized and aggregated, and it is partnering with DataSift to help develop and scale the topical data.