Blurred Lines: Creating Content That Works

By Lab Team January 30, 2015

Click to download YouTube Insights here.

Finding the best way to communicate with your target consumer is one part art and one part science. As an emphasis on cross-screen viewing and digital has become a core part of brand communications, the lines between ads and content have blurred. Google and IPG Media Lab partnered to understand consumer perceptions and effectiveness of branded content and video advertising.

To learn more, download and view the YouTube Insights here.

 

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