Why YouTube Plans To Launch A Spotify-like Service

Read original story on: Re/code

Earlier this week at the Code/Mobile event, YouTube CEO Susan Wojcicki confirmed an ad-free music service is on the way as the company investigates paid video subscriptions. In addition, she also revealed that about 50 percent of views are coming from mobile devices — the limited local storages make streaming a favorable choice for consuming content. As viewers spread across digital platforms and moving towards streaming instead of purchasing content, launching a subscription-based service seems like a good move for the YouTube.