Event Recap: Zero Power Smart Fashion

On Wednesday, the IPG Media Lab stopped by the Zero Power Smart Fashion exhibition. Run by Swissnex Boston, the expo presented around twenty companies and researchers in the emerging field of sustainable wearables. Since it took place during New York Fashion Week, the attendees were stylish and interested in the newest technology in the fashion industry.

The phrase “zero power” comes from the idea that a wearable could, through sustainable engineering and human integration, use far less energy than current devices. At the event, there were presentations by physics professors on their newest research on battery life, nanotechnology, and sustainable design. The exposition also featured showcases from companies like Sensoria, which is creating athletic wear with sensors woven into the garments, and Wearable Experiments, which uses touch sensors to add a new dimension to clothing.