Breaking News App Uses Proximity Tech Right

After launching its iOS app back in June, NBC’s Breaking News app is now bringing its proximity-based news alerts to the Android platform. It clearly asks for the user’s consent to use location information to enable this feature, and provides them with an easy opt-out as well. The news could be as local as a specific neighborhood or broadened to cover cities in the wake of major stories. The app stands out for offering a highly personalized news experience coupled with well-defined privacy measures.