Pivoted Foursquare Debuts With New Logo

Back in May, Foursquare announced its decision to split its service in two: moving all it’s checking-in and location-sharing functions to a new app Swarm while the Foursquare app set for re-launch as a discovery-focused app. After nearly 3 months, Foursquare is now revealing its refreshed new app, accompanied with a redesigned logo, aiming to shake off the preconceptions about the company. Repositioned as a Yelp-esque local discovery and rating app, the new Foursquare promises a highly personalized discovery experience with its “hyper-contextual recommendations”. This is a turning point for the company for sure, but whether it is a turn for better or for worse still remains to be determined by the mobile users.