IPG Lab + Kiip Release Moments That Matter Study
IPG Lab and Kiip conducted a mobile engagement study that reveals that moments-based advertising increases purchase intent.
Using facial coding, biometrics and surveys, IPG Lab and Kiip set out to answer the following questions:
• Are moments of achievement really different than other moments?
• Should advertisers engage with consumers at these moments? And, if so, how?
• Do moments matter?