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IPG Lab + Kiip Release Moments That Matter Study

By Lab Team June 16, 2014

IPG Lab and Kiip conducted a mobile engagement study that reveals that moments-based advertising increases purchase intent.

Using facial coding, biometrics and surveys, IPG Lab and Kiip set out to answer the following questions:

• Are moments of achievement really different than other moments?

• Should advertisers engage with consumers at these moments? And, if so, how?

• Do moments matter?

Download Moments That Matter Study