Netflix Begins Talks with Cable Providers

Netflix has begun talks with American cable providers in an effort to integrate with their set top boxes.  If they manage to ink a deal with major American television providers, it would mark a major change in thinking about mainstream media dominance, showing Netflix to be such a major player that it can no longer be ignored.  U.K. provider Virgin Media recently announced a partnership with Netflix that will allow its customers to search for Netflix shows seamlessly within the standard cable channel browser.  Netflix’s positioning as a lower-cost alternative to cable television has made it a clear and present danger to cable providers all over the world, and teaming up could allow traditional providers to maintain some relevance as television viewing shifts more and more online and on-demand.