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Oyster’s web launch yesterday proved that a Netflix-type rental system for books is indeed possible. It offers a well-designed app interface, books that users are often looking for, in unlimited supply, for a reasonable price point of $9.95 per month. Founded by former Google and Microsoft employees, the iPhone app launched with over 100,000 in-copyright books. Though some of the “hot best-sellers” might not make the cut – those books are doing anything and everything they can to make the most profit that they can – you’ll still find books you’ve heard of, from publishers you know. Whether this is a sustainable model is to be determined, but what’s for sure is that users are clamoring for this model across many mediums.