Yahoo Acquires Mobile Deals Startup, AdMovate

July 17, 2013

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Publishers have been looking to monetize on mobile but the smaller screen and lack of user data makes it a challenge for many. Yahoo is the latest to boost its offerings, acquiring AdMovate, a mobile location-based offer platform. The union should provide more targeted messaging and direct response opportunities for Yahoo’s advertisers, amidst weak Q2 earnings. 

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