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Ahead of the MTV Video Music Awards on August 25th, MTV will reveal the nominees for the event via Instagram as well as Vine. The network hired Koha Phan, a popular stop-motion animator, to create eight pieces of VMAs-related content. The VMAs are the first award show to ever announce nominations via these video platforms, and will be distributed via the #RoadToTheVMAs campaign. The first video comes out at 8 a.m. EST on Wednesday, with one video released per hour thereafter. MTV was the first brand to reach 1 million followers on Instagram in November 2012, and now boasts 1.37 million Instagram followers and 117,000 Vine followers, so the videos are sure to be shared widely. Whichever video format proves more popular and sharable, of course, will have instant bragging rights.