Mozilla’s Cookie Policy Divides Publishers

March 25, 2013

Read original story on digiday.com

Mozilla’s decision to not store third-party cookies by default has divided online publishers. Many publishers that have embraced cookie-based targeting available through ad exchanges will suffer as a result of the new policy. On the other hand, the premium publishers that offer direct ad sales will be able to value their content more highly without programmatic buying available for many Firefox users. It will be interesting to see if any other browsers follow suit with Mozilla.

# # # # # #

XXXXXXXXXXXXXXXXX