YouTube/Simon Cowell Launch Social Talent Competition

March 20, 2013

Read original story on theverge.com

YouTube is betting big on its original programming investing 200 million dollars to produce over 100 channels, including a recent talent competition called The You Generation. The Simon Cowell/YouTube collaboration asks users from over 26 countries to upload talent auditions with the chance to win an undisclosed grand prize. The new initiative does a nice job incorporating user’s video to engage the YouTube community.

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