YouTube/Simon Cowell Launch Social Talent Competition

March 20, 2013

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YouTube is betting big on its original programming investing 200 million dollars to produce over 100 channels, including a recent talent competition called The You Generation. The Simon Cowell/YouTube collaboration asks users from over 26 countries to upload talent auditions with the chance to win an undisclosed grand prize. The new initiative does a nice job incorporating user’s video to engage the YouTube community.

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