Read original story on techcrunch.com
FindTheBest, a data-driven comparison startup that’s lead by DoubleClick founder Kevin O’Connor, has raised $11 million in Series B financing, which brings their total backing to date to $17 million. The goal of the startup is to help compare different products and services to rapidly figure out the best option for the consumer. It’s unique feature, though, is data-driven, personalized results that utilize government databases and other trusted resources through transparent sourcing methods. The ability to cut through this massive amount of data to bring the user clear-cut answers to data-driven questions is what sets the startup apart; its ability to meaningfully categorize and prioritize information is an invaluable tool to cut through the noise.