Gracenote’s TV Ad of the Future

January 22, 2013

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Gracenote, the service best known for being the recognition and recommendation technology used in iTunes, has now expanded its technology to ID video sources as well – now it’s ready to branch into TV. The Sony subsidiary hopes to capitalize on second-screen TV viewing by offering advertisers the opportunity to target the masses with precision similar to that available with web-based ads.  Their algorithm dynamically inserts ads based on what is playing on the screen and demographic data about the viewer.

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