Gracenote’s TV Ad of the Future

January 22, 2013

Read original story on allthingsd.com

Gracenote, the service best known for being the recognition and recommendation technology used in iTunes, has now expanded its technology to ID video sources as well – now it’s ready to branch into TV. The Sony subsidiary hopes to capitalize on second-screen TV viewing by offering advertisers the opportunity to target the masses with precision similar to that available with web-based ads.  Their algorithm dynamically inserts ads based on what is playing on the screen and demographic data about the viewer.

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