IPG Media Lab: 2013 Outlook
2013, The Year of Anticipation and Refinement
As in years past, we have put together this report to share with you our areas of interest and focus for the coming year. We are 20 marketers from nontraditional backgrounds. This past year, we logged thousands of hours working with clients to understand their marketing challenges, while spending equal time working with today’s innovation economy of products, platforms and companies to get in front of future marketplace solutions. This report represents our top-line thinking and observations and provides a snapshot of what we look forward to further exploring in 2013.