Fast Forward: Mobile World Congress 2017 Trend Recap

Richard Yao
March 8, 2017

Editor’s Note: As with all Fast Forward analysis, this recap first went out to our subscribers via newsletter one day prior to its posting on this site. We also customized our […]

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Media Trial Report: MAGNA and IPG Media Lab Turbocharge Skippable Pre-Roll Campaign

Lab Team
February 15, 2017

MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, its creative technology arm, today announced the results of a scientific media trial that analyzed audience […]

IPG Media Lab Matches Hershey With Vengo For An Innovative Take On Product Sampling
Case Study

Ansible And IPG Media Lab Launch NiroBot On Messenger To Introduce New Kia Model
Case Study

IPG Media Lab Brings Digitally-Enhanced Retail Experiences To NYX Flagship Store At Union Square
Case Study

Sephora Partners With ModiFace To Break Down Makeup Looks In AR

March 24, 2017

What Apple’s Acquisition Of Workflow Means For Future Conversational Platforms

March 24, 2017

Chase Enlists Eric Clapton For Its First Facebook Live Event

March 24, 2017

Adobe To Supercharge Retail Management With HoloLens Apps

March 23, 2017

Microsoft Licenses Patents To Toyota For A Seat In Connected Car

March 23, 2017

Sony Sponsors NCAA “Boss Button” For March Madness Viewers To Promote PlayStation Vue

March 23, 2017

Now You Can Live Stream March Madness Matches In VR

March 22, 2017

Snapchat Debuts Live Video Ad For Turner

March 22, 2017

Facebook Live Challenges Twitch By Adding Support For Gameplay Broadcast On Desktop

March 22, 2017

Amazon Extends Alexa Voice Shopping To Include Prime Now Deliveries

March 21, 2017

Ford Tests Automated Kiosks For 24/7 Vehicle Drop-Off Service

March 21, 2017

Pottery Barn Experiments With AR To Offer Virtual Furniture Previews

March 21, 2017

Amazon Brings Alexa To iOS Via Main App Integration

March 17, 2017

Google Home Tests Audio Ads With A Partner Message For Beauty And The Beast

March 17, 2017

GrubHub Launches Alexa Skill For Quick Food Reordering

March 15, 2017

SXSW 2017: Visa Puts An NFC Payment Chip On A Pair Of Sunglasses

March 15, 2017

Coke Refreshes Digital Loyalty Program With March Madness-Themed Rewards

March 15, 2017

SXSW 2017: All The Cool VR Experiences To Try Out

March 14, 2017

Microsoft Launches Teams With Bot Integration To Take On Slack

March 14, 2017

Snapchat Invades Homescreen With New Bitmoji Widgets

March 14, 2017

SXSW 2017: Camera-Enabled Interfaces Usher In New AR Possibilities

March 13, 2017

SXSW 2017: Kasita Aims To Commodify The Smart Home Experience

March 13, 2017

Google Created A Video Intelligence API That Analyzes And Logs Video Content For Search

March 13, 2017

SXSW 2017: All The Cool Stuff That You Missed Over The Weekend

Richard Yao
March 13, 2017

As with years past, the Lab team descended upon Austin, TX on Friday for the annual media, art, and tech bonanza that is South by Southwest. Over the weekend, we […]

ABC Partners HuffPost To Explore Audio Ads On Amazon Echo And Google Home

March 10, 2017

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