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Viewability Report: Putting Science Behind The Standard

Lab Team
February 4, 2016

This research report is a joint effort by IPG Media Lab, Integral Ad Science and Cadreon.   Click here to download the keynote report. Today, the IPG Media Lab, Integral Ad […]

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An NFL football sits with a pile of money on a green field

Nearly Four Million Viewers Watched The Super Bowl Via Streaming

February 9, 2016

KIEV, UKRAINE - MAY 30, 2014: Person holding a brand new Apple iPhone 5S with Twitter profile on the screen. Twitter is a social media online service for microblogging and networking, founded in March 21, 2006.

Twitter Introduces New Ad Product To Help Brands Stay On Top (Of Timelines)

February 9, 2016

Kohl's  - iStock_000078853615_Medium

Kohl’s To Livestream On Periscope During The Oscars

February 9, 2016

Amazon Echo-Top

Echo Gains Uber Integration As Amazon Readies Super Bowl Push

February 5, 2016

Kia - iStock_000021256513_Medium

Kia Taps IBM’s Watson To Find Social Influencers For Its Super Bowl Campaign

February 5, 2016

Apple TV FOX FX

Apple TV Extends Universal Search To 3 New Apps

February 5, 2016

Teenagers Having Fun And Eating Pizza

Messaging App Kik Introduces Branded GIFs

February 4, 2016

kik gifs

Totino’s To Sponsor Pre-Super Bowl Show On Twitch

February 4, 2016

KIEV, UKRAINE - JUNE 05, 2014: Brand new Apple iPhone 5S with YouTube application service on the screen lying on a desk with headphones. YouTube is the world's most popular online video-sharing website that founded in February 14, 2005

YouTube To Combine Live Streaming With 360-Degree Videos

February 3, 2016

Amazon Echo- Kitchen

You Can Now Order Domino’s Pizza From Amazon Echo

February 3, 2016

Amazon Bookstore

Amazon Plans To Open More Physical Stores

February 3, 2016

American Girl Doll Videos

Amazon To Develop Original Kids Content Starring American Girl Dolls

February 2, 2016

NHL’s New App Showcases The Future Of TV-Watching

Lab Team
February 2, 2016

What Happened On Monday, the NHL unveiled NHL.TV, a new app that brings a next-level interactive viewing experience to hockey fans. Available for both iOS and Android, as well as […]

KIEV, UKRAINE - MAY 30, 2014: Person holding a brand new Apple iPhone 5S with Twitter profile on the screen. Twitter is a social media online service for microblogging and networking, founded in March 21, 2006.

Two Brands Go For Twitter’s Million-Dollar Branded Emojis For Super Bowl

February 2, 2016

Samsung phone - iStock_000068642155_Medium

Samsung Adds Ad-blocking To Its Default Mobile Browser

February 1, 2016

Oculus VR - iStock_000068946775_Medium

What Marketers Can Learn From VR Developments At Sundance

February 1, 2016

IPG Media Lab Releases Outlook 2016

Lab Team
February 1, 2016

Check out our brand new 2016 Outlook here. Every year here at the IPG Media Lab, we round up the ideas that excite us: the market trends, new technologies, and […]

uberrush on laptop

Uber Launches UberRUSH API For Express Delivery

January 29, 2016

Facebook live-streaming

Facebook’s Live-Streaming Feature Now Available To All iOS Users In U.S.

January 29, 2016

Snapchat discover

Snapchat To Add App Install Ads In Discover And Live Stories

January 29, 2016

Young people sitting in multiplex movie theater, watching movie, eating popcorn.

Mobiquity And Screenvision Bringing Beacons To Movie Theaters

January 28, 2016

Enjoying road trip. Rear view of young happy people enjoying road trip in their convertible and raising their arms up

Nissan Creates Branded In-Car Game To Appeal To Millennials

January 28, 2016

SPrint boost-deals-bg

Would You Trade Full-Screen Mobile Ads For $5 Off Your Sprint Bills?

January 28, 2016

Fans on stadium soccer game Confetti and tinsel

Visa Integrates With Super Bowl App For Mobile Payments In Stadium

January 27, 2016

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