Twitter video media trial cover

Fast Forward: Pokémon Go Brings AR to Mass Market – What Brands Can Do

Lab Team
July 14, 2016

Your guide to tech-driven changes in the media landscape by IPG Media Lab. A fast read for you and a forward for your clients and team. The highlights: • Pokémon […]

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Pumpkin Spice latte coffee for fall and winter weather

Starbucks Launches Facebook Chatbot To Hype Pumpkin Spice Latte

August 29, 2016

Close-up of tennis player holding racket and ball in hands

Gatorade Invites Snapchat Users To Play Tennis With Serena Williams

August 29, 2016

Facebook Mobile - iStock_000043350944_Medium

Facebook To Add Vertical Video Support To News Feed

August 29, 2016

Snapchat Lab on Ipad

Why Snapchat Is Pushing For Shorter Ads

August 26, 2016

Izmir, Turkey - April 02, 2011: Close up of Imgur.com main page on the web browser. Imgur is used to share photos with social networks and online communities.

Imgur Debuts New Native Ad Product

August 26, 2016

Facebook 360 video

Facebook Tests Autoplay Mobile Video With Sound

August 26, 2016

Indianapolis, US - May 15, 2016: Best Buy Retail Location. Best Buy: Expert Service. Unbeatable Price II

Best Buy To Push VR Headsets Into Mainstream

August 25, 2016

Istanbul, Turkey - September 18, 2015: Apple Iphone 6 screen with social media applications of Whatsapp, Facebook, Instagram, Viber, Linkedin, Tango, Perisfind and Snapchat while a male finger is about to touch on Whatsapp app.

WhatsApp Shares User Data With Facebook & Readies For Business Accounts

August 25, 2016

set of  decorative cosmetic powder, concealer, eye shadow brush, blush, foundation

Sephora Expands “Beauty Workshop” Concept Stores

August 25, 2016

Amazon Echo-6

Amazon’s Alexa Now Supports Long-Form Audio Streaming

August 24, 2016

New York, USA - March 23, 2016: Infiniti QX70 on display during the New York International Auto Show at the Jacob Javits Center.

How Infiniti Visualized Customer Response To Its New Cars

August 24, 2016

Simferopol, Russia - May 25, 2014: Facebook the largest social network in the world. It was founded in 2004 by Mark Zuckerberg and his roommates during training at the Harvard University.

Facebook Updates Slideshow Ads With Text and Music Options

August 24, 2016

Audience with hands raised at a music festival and lights streaming down from above the stage. Soft focus, high ISO, grainy image.

Citibank Promotes Credit Card With VR Concert Initiative

August 23, 2016

Walgreens Integrates Loyalty Program Into Android Pay

Lab Team
August 23, 2016

What Happened Walgreens has become the first retailer to fully integrate its loyalty program into Android Pay with NFC support, aiming to speed up the check-out process for Android users. […]

Bangkok, Thailand – April 27, 2014: Exterior view of a Samsung shop in the Siam Square area of Bangkok, Thailand. People can be seen inside the store. Some are outside the store. The picture is taken from the sidewalk.

Samsung’s Health App Will Connect You To Chat With A Local Expert

August 23, 2016

Track leading to Rio de Janeiro, Brazil competition 2016

How Brands Used Livestreaming And 360 Video At The Rio Olympics

August 22, 2016

Poznan, Poland - April 20, 2016: Corona Extra, one of the top-selling beers worldwide is a pale lager produced by Cerveceria Modelo in Mexico

Corona Taps Gilt For A Fashion-Themed Social Campaign

August 22, 2016

Clockface showing just before midnight.  Blue toned image, with soft focus.  Please see also:

The Guardian Starts Selling Time-Based Ads

August 22, 2016

Indianapolis, US - May 15, 2016: Hyundai Motor Company Dealership. Hyundai is a South Korean Multinational Automotive Manufacturer III

Hyundai Develops Alexa Skill For Remote Car Control

August 19, 2016

Airplane made of cinnamon in cappuccino, passports  and boarding passes on white background

Placed Is Exchanging Frequent Flyer Miles For Location Data

August 19, 2016

sonysign

Sony Pictures Found A Workaround To Run 360 Video Ads On Snapchat

August 19, 2016

White electric car on highway. 3D rendering image.

Uber To Unleash Fleet Of Driverless Cars In Pittsburgh For Free Rides

August 18, 2016

Bangkok, Thailand - June 6, 2016 : Apple iPhone5s showing its screen with Instagram and their other applications.

Instagram Debuts Live Event-Based Video Channel

August 18, 2016

Ad blocking key - iStock_000076429955_Medium

Network-Level Adblocker Shine Signs Deal With African Mobile Carrier

August 18, 2016

Legs of young couple going in the mall

Retailers At Westfield’s WTC Mall Opt For Mobile-Driven In-Store Experience

August 17, 2016

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