GenZ and Phones

Gen Z and Digital Privacy

IPG Lab
October 30, 2014

Contrary to popular belief, Gen Z knows what they are doing when it comes to digital privacy. Adults often criticize Generation Z — teenagers between the ages of 13 and […]

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Paying with Your Phone: The Present & Future of Mobile Payment

IPG Lab
October 23, 2014

Download and read this POV here With the introduction of Apple Pay, mobile payment is poised to hit the mainstream. The general public feels optimistic about its future, too. Survey reveals […]

Starbucks To Explore Ecommerce Next Year With Coffee Delivery

IPG Lab
October 31, 2014

Read original story on: The Verge Starbucks will be tipping its toes into ecommerce next year with plans for launching an on-demand delivery program in select markets. The delivery service […]

Lowe’s Introduces Beacon-Sensing Robot For Customer Service

IPG Lab
October 30, 2014

Read original story on: Wall Street Journal Lowe’s department store has started testing a new connected device program called OSHbots that provides customer service with a robotic assistant. The robots […]

Brickstream Acquires Nomi For Better In-Store Analytics

IPG Lab
October 30, 2014

Read original story on: TechCrunch In-store analytics firm Brickstream has acquired the New York-based startup Nomi. As Brickstream has already installed more than 100,000 in-store devices for camera-based analytics, this deal helps Nomi […]

Quantified Self Movement Continues As Microsoft Unveils Fitness Band

IPG Lab
October 30, 2014

Read original story on: The Verge Microsoft has just become the latest major tech giant to enter the E-Health and fitness market, unveiling new platform called Microsoft Health as well […]

Apple Pay Updates: 1 Million Credit Cards Activated

IPG Lab
October 29, 2014

Read original story on: ReadWrite On Monday, at a technology conference organized by the Wall Street Journal, Apple CEO Tim Cook announced that Apple had activated 1 million credit cards in […]

Netflix Tests Contextual Outdoor Digital Campaign Made Of GIFs

IPG Lab
October 29, 2014

Read original story on: Digiday Netflix has started testing a new outdoor campaign in Paris that consists of responsive movie GIFs. The billboards display GIFs from movies and shows that are […]

Are Wearables The Next Tool For News Gathering?

IPG Lab
October 29, 2014

Read original story on: The Drum The Guardian is reportedly exploring ways to use wearable technology as a news-gathering tool as well as a new consumption platform. Sources claimed The […]

Meet CBSN, CBS’s New 24-Hour Digital News Network

IPG Lab
October 28, 2014

Read original story on: AdWeek After going digital with a standalone streaming service, American senior citizens’ most-watched network CBS just dove deeper into the digital swirl by launching a new […]

Why YouTube Plans To Launch A Spotify-like Service

IPG Lab
October 28, 2014

Read original story on: Re/code Earlier this week at the Code/Mobile event, YouTube CEO Susan Wojcicki confirmed an ad-free music service is on the way as the company investigates paid […]

Why Apple Pay Is Now Blocked At CVS

IPG Lab
October 27, 2014

Read original story on: LA Times Initially supporting, Rite Aid and CVS Pharmacy abruptly pulled support for Apple Pay after a week of smooth operation. According to various sources, the […]

Amazon Launches Fire TV Stick To Compete With Chromecast

IPG Lab
October 27, 2014

Read original story on: TechCrunch It looks like Google’s Chromecast has a new competitor as Amazon introduced the Fire TV Stick today. It is a $39 dongle that works just like Chromecast, […]

Fitbit Officially Charges Forward With Three New Devices

IPG Lab
October 27, 2014

Read original story on: The Verge Over a week after their existence was leaked, fitness tracker leader Fitbit has officially announced three new wearable devices. The Fitbit Charge is an update to […]

Etsy Introduces Credit Card Reader

IPG Lab
October 27, 2014

Read original story on: Re/code With Apple Pay going public this week, it looks like mobile payment is undoubtedly l’air du temps ( fancy French for “all the rage right now.”) Not […]

Uber Experiments With On-Demand Healthcare

IPG Lab
October 27, 2014

Read original story on: Engadget After experimenting with picnic baskets and grocery delivery, Uber is now introducing a pilot program named UberHealth that looks to leverage Uber’s logistical power into on-demand […]

Why Amazon Suffered Larger Than Expected Third Quarter Loss

IPG Lab
October 27, 2014

Read original story on: Statista Amazon reported disappointing quarter earnings on Thursday, missing both revenue and profit estimates. And it seems like the lackluster sales of the Fire Phone is […]

Museums Embracing Digital Tools

IPG Lab
October 27, 2014

Read original story on: NYTimes Once reluctant to accept the virtual world, museums are now transitions into the digital age — using interactivity, 3-D imaging and augmented reality in displays. […]

Lord & Taylor Expanding In-Store Beacon Program Nationwide

IPG Lab
October 23, 2014

 Read original story on: Street Fight After testing in-store beacon technology in ten locations across the U.S. and Canada with positive feedbacks, Lord & Taylor now plans to expand the pilot […]

Vistar Media Teams Up With AirSage To Mine Carrier Data

IPG Lab
October 23, 2014

Read original story on: Street Fight Vistar, a digital out-of-home startup, wants to use their data to map of consumer behavior in the real world. Through a partnership with AirSage […]

What Alibaba Is Courting Hollywood For

IPG Lab
October 23, 2014

 Read original story on: AdAge Armed with $25 billion from its historic IPO, Alibaba is now following the footsteps of Netflix and courting Hollywood for entertainment content to sell to Chinese consumers through its […]

Event Recap: IoT Meetup #12 Was All About Beacons

Ari Lipsitz
October 23, 2014

At Monday’s Internet of Things Meetup #12 at the Cardozo Law School, it was All About Beacons. (That was the title of the event, seriously!) The buzzy Bluetooth LTE technology […]

Twitter’s Audacious Plan To Eliminate Passwords And Infiltrate Other Apps

IPG Lab
October 22, 2014

Read original story on: The Verge Today at its first mobile developer conference in four years, Twitter announced two new ambitious products. First: it is releasing a new software development […]

Nielsen Partners Up With Adobe For Cross-Platform Measurement

IPG Lab
October 22, 2014

Read original story on: MediaPost Adobe and Nielsen have announced a strategic partnership to build and support a cross-platform system for measuring online TV, video and other digital content across […]

Whole Foods Jumps In On Pro-Social Marketing

IPG Lab
October 22, 2014

Read original story on: NYTimes On Monday, Whole Foods introduced its first national brand marketing campaign, proclaiming that the national grocer provides value to shoppers through the eco-friendly standards it follows […]

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